Základní literatura
Jim Sterne: Web Metrics: Proven Methods for Measuring Web Site Success.
URL: http://www.wiley.com/legacy/compbooks/sterne
Hurol Inan: Measuring the Success of Your Website.
URL: http://www.hurolinan.com
Eric T. Peterson: Web Analytics Demystified.
URL: http://www.webanalyticsdemystified.com
Eric T. Peterson: Web Site Measurement Hacks.
URL: http://www.webanalyticsdemystified.com